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Archos (pronounced /ˈɑrkoʊs/) is a French consumer electronics company that was established in 1988 by Henri Crohas. Archos manufactures portable media players and portable storage devices. The name is an anagram of Crohas' last name, and it is also Greek for 'master' (αρχος). The company's slogan has been updated from Think Smaller to On The Go and the now-current Entertainment your way. Archos has developed a variety of products, including digital audio players, PVPs (portable video players), digital video recorders, and a personal digital assistant. They also now offer tablet PCs, netbooks, and Google Android powered Internet tablets.